Meta ads: the order that actually decides performance
Creative has the largest effect, measurement is second, and targeting settings come last. Most accounts work that list in reverse.
Meta ads: the order that actually decides performance Yazıyı oku
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Data-driven digital marketing notes
Practical notes on advertising, SEO, CRM automation and analytics.
Marketing dashboards that decide, not just report
A dashboard is measured by how many decisions it changed, not how many metrics it shows. Count the ones you made because of yours in the last three months.
Marketing dashboards that decide, not just report Yazıyı oku
Short video for online stores: a creative factory, not a reach channel
As the reach promise weakened, short video’s second job got stronger: producing testable creative cheaply and fast. The catalog tells you what to shoot.
Short video for online stores: a creative factory, not a reach channel Yazıyı oku
CRM and marketing automation for online stores: from data to flows
It starts with knowing what data you have, not with choosing software. Without the data, the most expensive platform hands you an empty interface.
CRM and marketing automation for online stores: from data to flows Yazıyı oku
LinkedIn for retail brands: four jobs, four separate measures
Not a consumer sales channel: wholesale buyers, partners, candidates and standing in the sector. Consumer campaign copy posted here gets nothing back.
LinkedIn for retail brands: four jobs, four separate measures Yazıyı oku
E-commerce SEO strategy: a roadmap that starts at the catalog
Most organic traffic lands on category and product pages, and what those pages say is decided by product data, not by an editor. Which work to do in which order.
E-commerce SEO strategy: a roadmap that starts at the catalog Yazıyı oku
Cohort analysis in Power BI: building a retention and LTV model from scratch
An end-to-end guide to building retention and lifetime value analysis in Power BI for a payment business: Power Query, DAX, model design and synthetic test data.
Cohort analysis in Power BI: building a retention and LTV model from scratch Yazıyı oku
E-commerce trends: which ones pay back on your budget?
The real question is not which trends exist, it is which will pay back in your catalog on your budget. A filter first, then the list.
E-commerce trends: which ones pay back on your budget? Yazıyı oku
Social media for online stores: which job is it doing?
The problem is not posting frequency, it is that nobody decided what social media is for. Three jobs, and they cannot share a metric.
Social media for online stores: which job is it doing? Yazıyı oku