Blog
Practical notes on advertising, SEO, CRM automation and analytics.
An end-to-end guide to building retention and lifetime value analysis in Power BI for a payment business: Power Query, DAX, model design and synthetic test data.
Cohort analysis in Power BI: building a retention and LTV model from scratch Yazıyı oku
The real question is not which trends exist, it is which will pay back in your catalog on your budget. A filter first, then the list.
E-commerce trends: which ones pay back on your budget? Yazıyı oku
The problem is not posting frequency, it is that nobody decided what social media is for. Three jobs, and they cannot share a metric.
Social media for online stores: which job is it doing? Yazıyı oku
A plain explanation of the Agentic Commerce Protocol feed: what it carries, how it differs from a Shopping feed, and why that difference decides recommendations.
What the OpenAI ACP product feed is, and why your catalog needs it Yazıyı oku
Assistants answer product questions from structured data, not from your website copy. A catalog that reads well to a crawler can say nothing to a model.
Merchant Center tells you what it will refuse, grouped by reason. Here is what each reason actually means and the one field that clears it.
How to fix every Google Merchant Center disapproval Yazıyı oku