Consultancy
A boutique, data-driven digital marketing consultancy based in Istanbul.
We do not sell strategy decks. We run the accounts, wire the tracking, and answer for the numbers afterwards.
Feed re-scored
Every sync, before anything is exported
dailyDisapprovals cleared
Merchant Center reasons, grouped and assigned
dailyBid and budget pass
Where the spend actually went
weeklySegment refresh
RFM tiers recomputed on fresh data
weeklyCreative rotation
Fatigue caught before it costs you
weeklyTracking audit
Events still firing, still deduplicated
monthlyWeekly report
Three numbers, and what moved them
weeklyPipeline health
The nightly job ran, numbers reconcile
nightlyThe cadence
Retainers are a rhythm, not a project.
The value is in the loop, not the launch. An audit tells you what was wrong on one afternoon. What actually moves a number is the same short list of checks happening every week, on schedule, by someone who remembers what last week said.
- Month to month no lock in
- Weekly reporting
- Practitioner led
Service one
Digital advertising management.
Campaign structure, bidding, audiences and creative rotation on the platforms where the budget actually goes. Managed continuously rather than audited once and handed back.
Most accounts we take over are not underperforming because of bids. They are underperforming because the structure fights the platform, or because the product data underneath is too thin for the platform to work with. We start by finding out which of those it is.
PlatformsGoogle Ads·Performance Max·Shopping·Meta Ads·Advantage+·Criteo
What the work actually is
Step 3 is the one most agencies skip, and it is the one that decided we should build a product.
Where the budget should go next
A recency and frequency map of the customer base. Every cell is a different conversation.
Bought once, long agoBought often, recently
- ChampionsEarly access, never a discount. It would only cost you margin.
- LoyalThe cross sell. They already trust the first purchase.
- PromisingThe second purchase nudge, which predicts all the rest.
- At riskA win back, before the discount ladder rather than after it.
- DormantOut of prospecting, so you stop paying to reach them twice.
Structure only, no client distribution shown
Service two
Growth strategy and CRM automation.
Retention is where the margin lives, and it is usually the least maintained part of the stack. Segments, lifecycle flows, and the plumbing that keeps them fed with data that is actually current.
This is unglamorous work: reconciling what the CRM believes with what the store knows, then building flows on top of a foundation that no longer contradicts itself.
PlatformsInsider·D-Engage·Segmentify·ikas·HubSpot·Salesforce
Service three
Performance marketing and analytics.
Measurement first, then dashboards that a founder can read without a translator. If the tracking is wrong, every decision downstream of it is a guess wearing a chart.
We would rather deliver one number you can defend than twenty you cannot. That usually means removing panels from a dashboard before adding any.
PlatformsGA4·Google Tag Manager·Looker Studio·Power BI·Tableau
Three numbers, and what moved them
The layout of a weekly report, not a client’s data.
Structure only · no client data shown
What makes this different
A marketer who also builds the measurement.
Most agencies hand the data problem to someone who has never seen the campaign. Here it is one person, which is why the dashboard and the bid strategy tend to agree.
Reporting that maintains itself
Manual reporting gets rebuilt as a pipeline. Platform APIs land in a warehouse on a schedule, the model reads from there, and the weekly report becomes a link instead of an afternoon. The first build costs a week. Every week after that costs nothing.
Before
Monday morning spent copying numbers between five tabs, and a report that is already a day old when it is sent.
After
A link that was already correct before anyone opened it, and the hour goes into deciding something instead.
The shape of it
Semantic models, not spreadsheets
DAX models where margin, cost and revenue reconcile in one place, with time intelligence built in rather than a new file per question.
RFM and CLTV, computed properly
Profit weighted tiers and cohort analysis in SQL, so budget follows the customers who compound rather than the ones who clicked most recently.
Server side, and the boring parts
Tag manager, server side tagging, and a data layer that survives a theme change. Most attribution arguments are implementation arguments in disguise.
Nothing done twice by hand
Workflows for lead enrichment, CRM sync and recurring reporting. A weekly task done by a person is a task waiting to be wired up.
Models on your own data
Retrieval over your documents, agent pipelines, and language models reading competitor and customer text at a volume nobody can read manually.
The stack
Fifty odd tools, and an opinion about each one.
Not a badge wall. These are the platforms the work has actually been done in, which is also why we will tell you when something you are paying for is not earning its licence.
- Paid media
- CRM and lifecycle
- Analytics and BI
- Tracking and CRO
- Automation and AI
- Mobile and attribution
Why there is a product
The feed kept being the answer.
Running shopping campaigns for other people teaches you something uncomfortable: on most accounts, the largest available gain is not in the campaign at all. It is in the product data the campaign is built on. Titles with no size in them. Half the catalog with no category. Identifiers missing, so the platform cannot tell what the thing is.
We kept fixing that by hand, per client, with spreadsheets that went stale within a week. So we built the tool we wanted, and then it turned out other people wanted it too.
The consultancy is not a side business next to the product. The product exists because of what the consultancy kept running into.
Which is why the two are on the same site. If your feed is the problem, the product will tell you so in two minutes and you may not need us at all. If the problem is further up, that is a conversation.
How we work
Small on purpose, and specific about it.
A boutique means the person you talk to is the person doing the work. It also means a limited number of accounts, and being told when we are full rather than being stretched thin.
What you get
- Month to monthIf the work is worth continuing, the numbers will say so before a contract has to.
- Work inside your own accountsNothing is created under our name, so nothing has to be untangled if we part ways.
- Numbers you can traceEvery figure we report opens in a platform you already have access to.
- The feed treated as part of the campaignBecause on most accounts it is the largest thing nobody is looking at.
What you will not get
- A twelve month lock inLong contracts protect the agency. That is what they are for.
- A dashboard with forty panelsPanels are cheap. An answer is not. We usually remove some before adding any.
- A case study with invented percentagesYou will not find outcome numbers on this site, because we will not publish ones we cannot show you the source of.
- An account manager relaying messagesThere is nobody in the middle to relay them.
Tell us which part is not working.
Send the account, the feed, or just the symptom. The first reply says what we think it is, whether or not that turns into work for us.