About
A consultancy that ended up writing software.
A boutique, data-driven digital marketing consultancy based in Istanbul, running since 2022. The product on this site exists because the same problem kept appearing on every account we touched.
Since 2022
The consultancy
Running ad accounts, CRM lifecycles and the measurement underneath them.
Then
The product
Built because the product feed kept turning out to be what held those accounts back.
How it happened
The bottleneck was never the campaign.
Verintra started in 2022 taking on the accounts that were too small for an agency retainer and too important to leave on autopilot. Google Ads, Meta, Criteo, done carefully. Across enough stores one pattern kept repeating.
No amount of bid tuning fixes a title. So the work became: fix the feed first, then run the campaign. That worked, and it did not scale. Every client meant another spreadsheet, and every spreadsheet went stale inside a week.
The tool started as a way to stop doing the same work by hand for the fourth time.
Scoring came first, so the size of the problem was visible before anyone argued about it. Then AI writing, constrained, because a model that invents a material is worse than an empty field. Then export, Merchant Center and Meta, then the second score: whether an assistant can understand a product at all, rather than merely accept it.
How we decide things
Four rules we do not bend.
These are not values on a wall. Each one closed off an easier option in the product or on this website, which is the only test of whether a principle is real.
Nothing is invented
An AI title may only use attributes already on the product. Category matching shortlists the official taxonomy locally, and the model chooses only from that shortlist.
A prompt that politely asks a model not to hallucinate. The constraint is architectural, so there is nothing to override.
Read before write
The free scan has no write path to your store. You see the grade before granting anything.
Asking for write access up front, which is how most feed tools ask to be trusted.
Two scores, kept apart
Channel compliance and machine comprehension stay separate numbers, and the product shows which dimensions explain the gap.
One blended score. Averaging destroys the only interesting information, which is the difference between the two.
No number we cannot defend
No client percentages, no logo wall, no testimonials. Pre-launch, with a handful of real customers.
Inventing social proof on the site that sells rule 01.
Two halves, one problem
Why both are on the same site.
People sometimes ask which one is the real business. Both are, and they feed each other in a way that would be hard to fake.
Software, for people who want to do it themselves
Self serve. Grade the feed, work down the ranked fixes, publish to the channels. If your feed is the whole problem, this is all you need and you will never have to talk to us.
What it does →People, for when the feed is not the whole problem
Advertising management, growth and CRM, measurement and dashboards. Usually the feed is one symptom among several, and the others need someone in the account rather than a tool.
How we work →The product keeps the consultancy honest, because it measures the thing we used to assert. The consultancy keeps the product useful, because it is built against real accounts rather than a roadmap.
Working together
Remote, and in two languages.
The company is Turkish and the clients are not all in Turkey, so everything runs remotely. That has been true since 2022 and it has never been the constraint anyone expected it to be.
This site is in English with a Turkish translation. Write in whichever you prefer. Nothing gets lost, and nobody is waiting on a translator.
Start with the grade, not with a meeting.
The fastest way to find out whether we are useful to you is to let the product tell you where your feed stands.
Start the 14-day trial
Full Pro, no card, and it drops to Free on its own.
→Talk to us
For everything the feed alone cannot explain.
→Verintra Digital, a marketing consultancy since 2022