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A feed can satisfy every required field and still say almost nothing. Enrichment is the gap between valid and useful, and it is measured per field.

Feature lists all look the same. These ten questions separate the tools, and two of them are ones we answer badly.

Compliance gets your products listed. Matching the query gets them shown. The two need different fields, and Merchant Center only tells you about the first.

One product row, field by field, and what each field decides. Where the file comes from, who reads it now, and the three questions to ask about yours.

The fields that decide whether you get matched, how to find what is actually wrong, the order to fix it in, and the four numbers that tell you it worked.

Merchant Center tells you what it will refuse, grouped by reason. Here is what each reason actually means and the one field that clears it.